Interactive
Australia – Ainsworth partners with Microgaming for Euro assault
By Phil - 27 October 2015
Ainsworth Game Technology has entered into an agreement with Quickfire, powered by Microgaming, to bring Ainsworth’s most popular game titles onto Microgaming’s open platform, Quickfire.
Games will be made available to regulated European and UK online sites for desktop, mobile and tablet devices and will be delivered to operators through Ainsworth’s GameConnect, the company’s remote gaming server.
Danny Gladstone, CEO at Ainsworth, said: “With a growing demand for Ainsworth’s premium slot content in the online arena, the launch in the UK and European Real Money Gaming (RMG) market is a major milestone for Ainsworth. Our focus is to introduce the best land based and innovative slot content in the online market throughout 2015/2016 and to establish Ainsworth as a major powerhouse for content within the industry. Partnering with online gaming expert, Microgaming, will undoubtedly help us to achieve our goal.”
By integrating with the Quickfire platform, Ainsworth’s games will reach an entirely new audience. Quickfire has over 300 online gaming brands live, and this number is growing monthly.
Tom Chamberlain, Head of Quickfire at Microgaming, added: “Looking to make an imprint in the competitive online gaming space, Ainsworth recognised the need to partner with a company that can greatly assist them in their mission. Choosing Quickfire, powered by Microgaming, provides Ainsworth with enormous opportunities; our content network distribution is second to none. Quickfire also benefits greatly from this deal. We believe strongly in the development partner model, developing a platform which gives operators the biggest range and depth of content. By partnering with Ainsworth, we can now offer our licensees proven content from a well-established land-based supplier. I’m confident these games will be a popular addition to the Quickfire platform.”
