Interactive

Australia – iSport Genius teams up with Ladbrokes in Australia

By Phil - 10 February 2016

Sports data platform provider iSport Genius has confirmed that Ladbrokes in Australia has signed up to become its first major client.

iSport Genius provides an interactive consumer-facing tool which converts data into sporting insights which can inform and educate online customers on their choice of bet. The product stimulates sports-betting activity by processing trillions of data points into easily understandable calls to action.

As part of a three-year contract, Ladbrokes Australia is going live with the iSport Genius platform imminently and will be the subject of a TV advertising campaign extolling the product’s benefits to consumers.

Nathan Rothschild, co-founder and partner at iSport Genius, commented: “We are very pleased to see our product is going live in the Australian marketplace with Ladbrokes. It adds a new dimension to sportsbook provision, particularly in terms of mobile. Our data tool can handle the trillions of sports data points available and manipulate them into easily understandable and accessible analysis.”

“We couldn’t have hoped for a more perfect first partner to go live with the product. Ladbrokes has shown a genuine commitment to innovation and a keenness to bring new products to market. The landmark deal provides validation of the value of our product given the competitive nature of the Australian betting market.”

Dean Shannon, chief executive of Ladbrokes in Australia, added: “We are extremely confident this product will be an enormous hit with our customers and will help make Ladbrokes the number one choice in the market.”

iSport Genius breaks down a team’s performance across a vast range of filters and categories and is fully mobile responsive. The iSport Genius’ product covers all major sports from around the world. Within seconds, a user will know how Manchester United has performed in wet conditions, as a home favourite, at Old Trafford, after a 6 day break coming off a 2 game winning streak.

“This level of deep-dive data has never been available to the consumer before,” added Mr. Rothschild. “Until now sports data was fragmented and lacked context. Our product provides insight in an easily navigable format that engages fans at a level they instantly understand.”

The data is supported by curated content also provided by iSport Genius, with Snapshots and Fun Facts summaries. A process called Trending Data automates the editorial process by pulling all the relevant statistics together into bitesize chunks.

In order to aid its expansion plans outside the Australian market, iSport Genius has augmented its team with Lee Richardson joining as its European head. Richardson has held a number of senior roles within the betting and online gaming industry including stints with Tote Direct, Coral Eurobet, Boylesports and most recently at ONEworks.

“This is a great time to be joining iSport Genius,” Mr. Richardson said. “The signing of the deal with Ladbrokes is a fabulous endorsement of the worth of the product and I can’t wait to get cracking showcasing this product in Europe.”