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Australia – WMS expands in Australia

By - 21 February 2014

WMS Gaming is expanding its commercial activities in Australia by building on the efforts of its former distributor, eBET Group, a Sydney-based gaming solutions company.

Continuing to leverage the eBET service team, WMS plans to increase its Australian presence in New South Wales and other states and territories by expanding its Sydney office through a new customer-facing sales team and by dedicating a local product development studio to the Australian market.

WMS plans to offer an innovative product portfolio that is tailored to Australian players, which is expected to enhance the player experience and help drive long-term growth for customers. With this increased investment and focus, WMS is prepared to support existing and future customers and capitalize on additional growth opportunities in this important market.

Sebastian Salat, President, WMS International, said: “WMS is excited about our expanded role in Australia.  Growth in Australia is an important component of our long-term strategy. We are building our sales, marketing and game development capabilities with a sharp focus on local customer needs. We expect that our relationship with eBET will be a key link in our customer experience, as we seek to provide our customers with the highest level of service possible and bring to market our latest innovations.”

Tony Toohey, eBE­T CEO and Managing Director, added: “This agreement reflects the strength of the relationship between eBET and WMS and both companies’ commitment to serve our customers in Australia, and provides a better framework for both companies to pursue the opportunities for WMS in Australia.”

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