Supplier News
Austria – APEX gaming selects BMM for Latin America
By Lewis - 19 July 2013
APEX gaming has chosen BMM Testlabs to provide the games approvals service in Latin America. The recent success at the FADJA Peru has demonstrated the great potential for APEX gaming in Latin America. APEX games are all individually proven for player acceptance and the entertainment value on APEX games hits a real chord with players in Latin America.
Austrian APEX gaming has been making use of the services of BMM Testlabs in Europe for many years. This successful business relationship was the prerequisite for APEX in choosing BMM. Mr. Max Pessnegger, CTO at APEX gaming, underlines the importance of this business decision, explaining, “Latin America is a key market for APEX gaming. Our combination of exciting, fun games packed in premium cabinets makes us stand out as a potential preferred partner for operators there. Player feedback in Peru has been excellent. Thus, we are investing to bring APEX to Latin America. The approvals are key. More than sixty games in three different games selections and also in three different cabinet versions need to be approved. We place our trust in BMM Testlabs based on the excellent service we have received here in Europe. Furthermore, the feedback we have received is that BMM has proven itself as the best test lab in Latin America at present. The combination of our own experience plus BMM’s superior standing in Latin America made BMM Testlabs the clear choice for us”. APEX gaming will be submitting three different games selections for approval initially in Peru, Panama and Chile. The two distinguished games selections – ‘Multi Magic Classic’ and ‘Red Hot Fruits XXL’ will be joined by the latest addition ‘Multi Magic VI’. Customers will soon be able to choose from two upright cabinets – the Dual Slim Line and its bigger brother Pinnacle. The Pinnacle SL represents the top of the range of the premium solutions as slant top. All cabinets contain the very best component choice as well as the patented APEX technology.
Mr. Pessnegger continues, “We have an excellent reputation for machine uptime. This is key given our popularity amongst players. The way we keep our components within our gaming machines cool when in continuous operation is yet another true unique selling point. Machine uptime guarantees player satisfaction and plays a vital role in operator revenue. Here we have proved ourselves for many years. We believe this will also play a decisive role in the various climates in Latin America”. Mr. Alex Haberl, Business Development Director at BMM Testlabs, Europe, is extremely pleased to have secured this contract, commenting, “APEX gaming has an excellent reputation in the industry. BMM understands APEX’s keen selection process and appreciates the trust APEX have placed in BMM Testlabs to supply approval services in Latin America”.
