Interactive
Canada – Loto-Québec extends partnership with OpenBet
By Phil - 25 May 2016
OpenBet has further extended its longstanding relationship with leading lottery operator, Loto-Québec.
The three-year deal not only extends OpenBet’s existing partnership, but also sees the company provide Loto-Québec with its new mobile portal solution, which launched at the end of 2015 and is a key part of the lottery’s strategy for growth.
OpenBet was selected based on the continued strength and flexibility of its solution, delivery timeframes and content library, alongside its ability to empower a genuine omni-channel experience across all products.
The new agreement further aligns OpenBet with the lottery’s growth strategy around convergence and is designed to support the planned changes to regulation within the province, that are currently in the process of being passed by the authorities.
Loto-Québec’s Espacejeux.com General Manager Luc Morin commented: “OpenBet was the clear choice for us to bring our mobile casino to market; the company has a stand-out omni-channel vision and long-term strategy. Partnering with OpenBet allows us to seamlessly join up our new, innovative mobile offering with our existing product portfolio, maximising the player experience across all environments.”
OpenBet CEO Jeremy Thompson-Hill added: “Our ongoing work with Loto-Québec endorses OpenBet’s credentials as a highly compliant, reliable and trusted business-to-government supplier.
“We are proud to continue to develop our relationship with such an important gaming institution against the backdrop of the biggest change in regulation that the province has seen in recent years. Omni-channel product development is at the heart of the OpenBet strategy, and the launch of the mobile portal has been a fantastic development – I am excited to see it live in the province.”
OpenBet has supplied Loto-Québec with its online gaming solution since 2010 and supplies a number of public bodies worldwide, including Danske Spil and BCLC, while it also recently signed a new deal with the Singapore Pools.
