Lottoland, the online lottery brand allowing players to wager on a range of international jackpots, has expanded its partnership with Income Access, Paysafe’s marketing technology and services provider.
To support the brand’s growth in 2018 – its relaunch in the UK and Brazilian markets and its entry into the Canadian market earlier this month – Lottoland has further expanded its affiliate program. Income Access’ team of lottery affiliate managers will now help manage Lottoland’s affiliate channel.
The Montreal, Canada-based affiliate team has extensive experience growing affiliate programs for European and U.S. iLotteries in new markets. In addition to spearheading affiliate recruitment, player acquisition and program growth, Income Access affiliate managers will support the brand’s launch in the Italian market later in Q3 2018.
Affiliates focusing on Canada, the UK, Brazil and other global markets will benefit from a revenue share commission structure of between 25 per cent and 35 per cent, depending on the revenue referred per month. Cost per acquisition (CPA) deals of €7-20 (market-dependent) are also available.
Nigel Birrell, CEO at Lottoland, said: “Lottoland is pleased to be working with the Income Access Affiliate Team and will look to draw on their wealth of knowledge in the industry. They’ll also help us as we enter new markets, such as Canada. We’re confident that, with the help of Income Access, we’ll be able to deliver our desired goals regarding player acquisition and continue building strong relationships with new and existing partners.”
Tara Wilson, General Manager at Income Access, said: “We’re excited to further extend Paysafe’s relationship with Lottoland and provide the company with marketing support in Canada and other new markets in 2018 and beyond. From Income Access’ recent partnerships with major American state iLotteries and our experience managing affiliate programs in Europe, Income Access has considerable expertise in optimizing the affiliate channel for online lottery brands.”