Interactive
Canada – PKR partners with Income Access for affiliate re-launch
By Phil - 27 March 2014
PKR, one of the world’s most successful and recognisable names in online poker, has partnered with Income Access, the award-winning affiliate marketing and software provider, for a forthcoming re-launch of their affiliate programme.
PKR Affiliates will continue to benefit from the poker site’s collection of exciting and immersive games, including its world-renowned 3D poker and 3D versions of other popular casino game like blackjack and roulette. Members of the PKR Affiliate programme will also be able to promote a sportsbook offering, which is offered in association with Global Betting Exchange Alderney Limited.
Announcement of the partnership follows further enhancements to Income Access software functionality, developed to better support the needs of the industry’s leading poker brands. This is in addition to Income Access’ trademark robust reporting features that allow for greater ROI evaluation and campaign optimisation.
“Moving PKR Affiliates to the Income Access platform is an important step towards the continued growth of the programme,” said PKR Head of Affiliates Paul Archer. “I am confident this move will enable us to further utilise our strengths and provide an improved affiliate experience.”
The programme will be re-launched to include Income Access’ innovative ad serving technology, Traffic Optimisation. The tool will support PKR through greater control over campaign strategy, geo-location targeting to a city level and channel path reporting transparency. The result will be better optimised campaigns and improved conversion rates.
In additional to its high profile poker offering, PKR is known for its commitment to building a strong and active community around its brand. Efforts to bolster player community engagement include its PKR Social events, an active forum community and player rankings that include the display of tournament players’ customised avatars. Players are further incentivised through Club PKR, which offers players great gifts, exclusive free rolls and VIP access to live events.
“We’re proud to be partnering with a brand of PKR’s reputation and expect recent technology developments to better support PKR and other leading poker brands,” said Income Access CEO Nicky Senyard. “We have watched PKR grow and evolve to become a market leader since launching in 2006. The fact that our companies share a commitment to innovation makes this partnership very exciting for us, as well as the affiliate community.”
