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China – Golden Reel Ferris nears completion at Studio City

By - 29 June 2015

Melco Crown Entertainment has unveiled the epic movie-inspired Golden Reel Ferris wheel as the iconic centerpiece attraction of the company’s soon to open US$3.2bn Studio City complex in Macau.

Towering at 130 meters in Cotai, the Golden Reel is majestically located at the center-point between the resort’s twin “Art Deco meets Gotham City” hotel towers, and will offer visitors a thrilling ride experience unique to Studio City.

Like the best-paced movie scripts, the next big “reveal” for guests is the Industrial Revolution themed loading platform, 23 floors above the ground floor. There are 17 “Steampunk”-themed cabins, each comfortably accommodating up to 10 people on the 15+ minute, jaw-dropping journey around the uniquely-shaped figure-8 track. The “never-been-done-before” attraction was designed and engineered by a world-class team lead by Liechtenstein-based Intamin Amusement Rides Int. Corp., world-renowned for highly-innovative amusement rides.

Lawrence Ho, Co-Chairman and Chief Executive Officer of Melco Crown Entertainment, said: “World-class entertainment experiences are the key feature of our leisure destination offerings at Studio City. The Golden Reel is a ‘world’s first’ technological innovation that reinvents the gondola-ride and Ferris wheel experience for our visitors.

“As a new iconic landmark in Macau, the Golden Reel is a totally unique entertainment offering to Asia, and indeed the world, and we continue to deliver on our commitment to expanding the non-gaming leisure and entertainment offerings available in Macau as a continuing strategy in supporting its evolution into a highly-diversified and world-leading leisure and tourism destination.”

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