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China – Inspired scores Chinese approval for Virtual Football

By - 17 October 2013

Inspired Gaming’s Virtual Football lottery game has been approved by China’s Ministry of Finance (MOF).

The game is supplied to the Chinese market exclusively via AGT, which is a joint venture between AGTech and Ladbrokes.

Virtual Football will be Inspired’s second rapid-draw, fixed-odds virtual sports lottery game to launch in China, following the launch of Virtual Motor Racing in 2011. Televised in sports lottery stores, Virtual Football will offer a high frequency of betting opportunities with four matches every twenty minutes. Virtual Football features cutting edge graphics, exciting audio commentary and fixed odds betting markets, such as: half time and full time outcome (win, lose, draw), correct score, total goals, and accumulators. Virtual Football will initially be launched in Jiangsu Province, the largest sports lottery market in China with a 14.6 per cent market share. 

Inspired’s Virtual Motor Racing product, known locally as Lucky Racing and also supplied to the Chinese market exclusively by AGT, is currently live in 1,350 sports lottery stores in Hunan Province. Since launch, sales have totaled over RMB 820m (USD $132m) and bets on Lucky Racing make up 36 per cent of all lottery sales in Hunan Province. Lucky Racing is a rapid-draw, fixed-odds virtual sports lottery game depicting a computer animated Grand Prix style race. Televised in sports lottery stores, Lucky Racing offers a high frequency of betting opportunities with one race every ten minutes.

Luke Alvarez, Founder and CEO of Inspired Gaming Group, commented: “We are extremely pleased with the performance of Lucky Racing in Hunan Province and we look forward to launching our Virtual Football in Jiangsu Province. The appetite and potential market for our virtual sports lottery games in China is significant. China is a country we’re particularly excited to be doing business in.”

Sun Ho (John), Chairman and CEO of AGTech, added: “Inspired’s Lucky Racing is a fast-paced and fun new entertainment offer in China. It’s proving popular with lottery players in China and we are confident that the new Virtual Football game will also be popular.”

Mr. Alvarez recently participated in a technology-oriented trade delegation to China, hosted by George Osborne MP, Chancellor of the Exchequer.

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