[bsa_pro_ad_space id=1 link=same] [bsa_pro_ad_space id=2]

Skip to Content

Operator News

China – Parisian Macao hits 5bn social media imprints

By - 18 February 2018

The Parisian Macao, Las Vegas Sands’ most recent Macau casino creation, has amassed more than five billion social media impressions since opening in September 2016.

The landmark was highlighted by Chairman and CEO Sheldon Adelson who revealed that Sands China’s marketing spend in Macau and Cotai continued to pay dividends, highlighting the Parisian Macao’s social media program as a key example. Sands has enjoyed a 25 per cent increase in footfall to its Macau properties in 2017 which have reached 92m visits. The company’s Marina Bay Sands property in Singapore recently revealed that it was the most instagrammed hotel in the world.

“Sands China has now invested approximately US$13bn to deliver on our promise to help Macau in its economic diversification and its continued evolution into the world’s leading business and leisure tourism destination,” Mr. Adelson said.

Sands China recorded a 16 per cent increase in net revenue for 2017 to US$7.71bn with profit up 31 per cent to US$1.6bn.

Share via
Copy link