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Colombia – R. Franco Digital targets further LatAm growth

By - 12 April 2018

R. Franco Digital’s range of global gaming solutions was displayed to delegates at the Feria Americana De Juegos De Azar (FADJA) conference in Bogota, Colombia last week, as the supplier outlined its vision for growth in LatAm’s emerging markets.

Delegates at the show were keen to see how R. Franco Digital could help drive revenues in Colombia and beyond, with a full range of products on show.

Miguel Ángel Lázaro, director of R. Franco Digital, said: “It was fantastic to spend a couple of days exchanging ideas with the brightest minds in gaming from Colombia, Latin America and beyond. FADJA is always an important show for R. Franco Digital, but particularly this year where we could show firsthand how our products are successfully building revenue growth in Colombia.

“We held a number of extremely interesting discussions with operators at the show, and expect to be in a position to announce some significant commercial deals in the coming months as a result.”

Among the products on display at the R. Franco Digital stand was IRIS, a powerful open architecture platform offering a full service to operators: player management, payment gateways, content, promotions, alerts and responsible gaming tools. Delegates also viewed R. Franco Digital’s ONMIX terminal and its extensive catalogue of HTML5 games, including classics such as Gnomos Mix, Santa Fe and Treasures of the Seven Seas.

Both the IRIS platform and the portfolio of games are already approved, tested and driving growth in Colombia when R. Franco Digital entered the country last year via a landmark agreement with Corredor Empresarial S.A. to provide its IRIS omni-channel platform, catalogue of games, and sports betting provision to the operator. Corredor Empresarial S.A. is the largest commercial network of games of luck and chance in Colombia, with more than 25,000 points of sale and 75,000 terminals throughout the country.

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