Interactive

Denmark – Danske Spil launches SBTech powered sports and casino solution

By Phil - 29 March 2018

SBTech has played an integral role in the landmark launch of Danish state lottery Danske Spil’s latest gaming and betting brand Youbet.

The new site will target fresh sports betting demographics with dynamic, cutting-edge features and competitive pricing, and will also include a best-of-breed casino hub with over 1,000 gaming titles and live casino products from the world’s best developers and live studios.

Youbet complements Danske Spil’s current online sports betting and casino offerings with a new site powered by SBTech’s full platform solution. To place Danske Spil’s position within the context of Denmark’s regulated gaming market, the group recorded gross gaming revenues of almost €660m (DKK4.9bn) in 2017, while Denmark state regulator Spillemyndigheden’s latest figures show that industry-wide GGRs across sports, online and land-based casinos and gambling machines were €792m (DKK5.9bn) in 2017, with betting contributing the highest GGR of all the verticals at €308m (DKK2.3bn).

This latest launch in a regulated market is built around SBTech’s powerful sportsbook engine, offering unparalleled event coverage and in-play betting, thousands of proprietary bet types and industry-best features such as Action Betting, Add2Bet and Pulse.

Youbet will also benefit from SBTech’s Chameleon360 iGaming platform, providing it with advanced player management services, high-end analytics, strong anti-money laundering and responsible gambling features, robust regulatory reporting and streamlined payments.

Niels Erik Folmann, CEO of Danske Spil, explained the thinking behind the Danish lottery’s new brand: “Danske Spil has executed a very strong strategy in terms of maintaining our market share since regulation in 2012, exceeding all market expectations. We are now taking the next step towards faster growth by adding a new brand to our portfolio, targeting players who de-mand a deep sports and casino offering.

“SBTech showed a profound understanding of our needs during the RFP process. The sports-book and casino platform looks good, as does the roadmap for new features, meeting our need for a partner that will drive the success of our new brand through cooperation and co-creation,” Folmann added.

Richard Carter, CEO of SBTech, added: “I look forward to working closely with Danske Spil and to building the success of this exciting new brand. This partnership is another major milestone for SBTech as it establishes itself as the leading provider of fully managed platform solutions and services to state lotteries and major operators in regulated markets worldwide.”