Operator News
Estonia – Snowcat signs game agreement with UMA
By Phil - 31 March 2014
Snowcat Group has signed a long-term agreement for the integration and distribution of UMA Premium Group’s range of games for selected physical distribution channels.
Snowcat will integrate the UMA material onto the platforms of a number of industry partners.
Thorough knowledge and expertise in land-based gaming development allows UMA Premium Group to supply operators and players with innovative and exceptional content. The games are applied for real slots, SB, VLTs as well as for online and mobile gaming markets.
UMA Premium Group’s President Yury Mikhailov said: “UMA’s products are leading edge and field-proven – our game performance in a number of high-profile and highly regulated gaming jurisdictions gave Snowcat the confidence that they would be delivering best-of-breed integrated solutions to their own customers.”
Games developed by members of the UMA team have consistently been at the forefront of player activity and net win in many jurisdictions, including the highly-competitive Italian and Latin America markets. The Snowcat deal has offered a chance to open up new and exciting jurisdictions and opportunities in highly-regulated but profitable markets, so it will be a ‘win-win’ for us all.
Snowcat’s Mitchell Rankin said: “UMA Premium Group has consistently shown great field results, high win-per-day and high player acceptance – points we look for before agreeing to invest the time and effort to integrate products onto platforms for our customers. Snowcat already can deliver great games to our customers, and the cooperation with UMA Premium Group will allow us to strengthen our armor and present our partners original and exciting content – we are already showing these games to prospective partners in some very interesting verticals.”
UMA Premium Group is constantly updating its thriving series of mobile games and sees this latest agreement as giving further evidence of the desirability and reach of the UMA products.
Snowcat recently announced other key and
strategic alliances, including with UK’s Matchless Games Limited and Malta’s Playson Limited. Further announcements are expected shortly from Snowcat, who is proving to be anything but a docile industry participant.
