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Finland – Casino Helsinki selects BetBox for new sports bar

By - 15 July 2013

Inspired Gaming Group has signed an agreement with Finnish-operator RAY to install its BetBOX virtual sports and bet management system (BMS) in the Casino Helsinki, currently the only licensed casino in Finland.

RAY will be creating a brand new sports bar area that will offer its customers the ability to place bets on virtual races over the counter via a cashier using the Inspired BetBOX POS system.  Players at the casino will be able to bet on virtual horse racing, greyhound racing, motor racing, football, tennis, cycling, and speedway.

The Casino Helsinki will launch virtual sports in September 2013 and will be the first installation of Inspired’s turnkey virtual sports BMS (BetBOX). Inspired has previously provided its virtual sports library as an additional feed to existing sportsbooks, but now provides a full service of content, betting platform and back-end data analytics.

Sina Hentunen, Gaming Manager at Casino Helsinki, commented: “We are very excited about the launch of Inspired’s virtual sports and our new casino sports bar. It’s something totally new for our customers and we’re confident the excitement of the races and the community experience of virtual sports betting will be a big success. The breadth and quality of virtual sports available, and the ability to take bets and control what sports we show and when, are the key reasons we chose Inspired as our content and technology partner for this project.”

Steve Rogers, Managing Director of Inspired’s Virtual Sports division, added: “Many casino operators are interested in creating sports bars to attract sports betting fans in areas away from the main casino floor in a more relaxed environment, but want to have the flexibility over scheduling of events and control over the RTP levels that is not available with live sports events. Virtual sports perfectly fits those requirements and allows a constant channel of live content 24/7/365. We are delighted to have RAY as our first BetBOX casino customer and look forward to announcing many more in the near future.”

BetBOX enables casinos, as well as retail sports betting operators and lottery operators, to broadcast a new virtual sports event or numbers game every three minutes and take bets over-the-counter and, in the near future, on self-service tablets.

The Casino Helsinki is currently the only licensed casino in Finland and is part of Finland’s Slot Machine Association (RAY), a not-for-profit gaming company whose proceeds go to domestic charities.

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