FDJ (France’s national lottery) has accelerated the development of its sports betting brand, ParionsSport by launching a free esports betting site with offerings across the main international esports competitions.
The new site at parionsesport.fr will be powered by Sportradar’s data, allowing esports fans to enjoy a range of content and statistics from esports competitions worldwide.
Sportradar will deliver its market-leading esports API, Stats Centre, as well as its Life Cycle of Odds and Live Odds offerings across all available titles to FDJ, while Sportsbook Cloud, a gold certified partner of Betradar, will provide the web and mobile platform.
FDJ® has developed the free esports betting site in-line with French legislation, which currently prohibits real money betting.
Jean-Francis Beaulieu, Business Unit Director of ParionsSport, said: “Sportradar’s reputation in the esports sector is impossible to ignore, they will bring us the content for this free esports betting offering and will undoubtedly support our mission to speak to a population of young adults with the principles of image and recruitment.”
Sportradar’s Head of esports, James Watson added: “We are excited to be working on ParionsSport esports offering and to help deepen the connection between a range of esports titles and these savvy fans, who are looking for interaction and insight. This is an exciting time for esports in France.”
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