Operator News

G2E – Novomatic ready to ‘go live’ at G2E

By Phil - 21 September 2015

With a new two level booth (2656), new attractions and the appearance of a live gaming display that will be supported by a live DJ, Novomatic is all set to bring a live gaming entertainment experience to the forthcoming G2E show in Las Vegas.

Novomatic has established itself as a rising force in the US gaming supply chain and, as such, has risen to the challenge of bringing to market product lines that provide operators and their customers with attractions that are packed with gaming entertainment. At G2E, Austrian Gaming Industries (AGI) and the numerous Group subsidiary companies – including of course the recently expanded Novomatic Americas team – will come together to ‘go live’ and excite the many business partners, customers and guests attending. With recent key advances in both product approvals and licensing, the Novomatic Americas team fully expect to be inundated with enquiries from US operators as word of the arrival of Novomatic on the US scene has spread rapidly.

Novomatic Americas has, since the company’s foundation in 2012, placed a clear emphasis on the Native American and VGT markets along with main stream casinos as it works to achieve the long held Group ambition of becoming a major supplier to US gaming markets.

The progress to date of this initiative has been clearly demonstrated by the successful development of market specific products such as the Action-Gaminator machine and its innovative multi-game mix or the new Magic Games Premium HD multi-games for the Video Gaming Terminal (VGT) market in the company’s home State of Illinois.

As always, G2E in Las Vegas will also prove to be a magnet for visitors from Latin American countries and, in order to cater completely for these welcome arrivals representatives of the Novomatic subsidiary companies in Peru, Argentina, Colombia, Mexico, Panama as well as Honduras, Guatemala and Costa Rica will be on hand and ready to present their product portfolios and answer all enquiries.
Set on split levels of the booth the Novoline Novo Unity II upper level display will feature three live dealers – operating Novo TouchBet Live-Baccarat, Novo TouchBet Live-Black Jack and Novo TouchBet Live-Roulette. 10 slant top terminals will seat the players in comfort while a live DJ will mix and play music to suit the mood. Additionally, all the live action will be prominently displayed on no less than 18 video screens set in front of the dealers and thus offering booth visitors a panoramic view of the games in play. NovoLine Novo Unity II also provides guests with the possibility to play multiple thrilling slot games, directly at their seats.

The Magic Joker Jackpot will be presented in the Dominator cabinet while the new Book of Ra- Jackpot, that takes its name from the sensational Novomatic hit game, will appear with the ever popular Super-V+ Gaminator III.

The Dominator Curve will feature prominently at G2E and will naturally be an attraction in its own right as it is now being launched for use in the US markets where Novomatic Americas is licensed and where the necessary final product approvals are pending. As a significant technology evolution of the original Dominator, the Dominator Curve takes up its twin brother’s successful concept and enhances its attractiveness with its own unique feature: the upright 40” full HD touchscreen that ideally places the player position exactly at the focal point of the curved screen and thus guarantees maximum impact gaming with sophisticated graphics and sound.

In terms of gaming entertainment the Novostar V.I.P. II slant top is already a huge star on gaming floors around the world and this high end gaming experience will feature prominently in Las Vegas. With its Crown V.I.P. chair, huge 50” LCD top screen, armrest-located additional Start/Take win & bet setting buttons, plus sound volume control and the FLIPSCREEN feature the machine represents gaming in a truly grand style.

Also, the Panther Roulette II will be on show in Las Vegas presenting the unique Pinball-Roulette experience where the guest is not just the player but also the ‘dealer’ thanks to the Pinball launch system. Additionally Panther Roulette II gives the possibility for guests to switch between the main Roulette game and a choice of 23 HD slot games, all at the same machine.

Group subsidiary Octavian’s product presentation at G2E will showcase the company’s internationally established products such as the ACP Casino Management System (Accounting – Control – Progressives), the latest jackpot developments and a selection of new Octo-Games.

Presenting Novomatic C’s ‘third pillar’ of innovation and activity – the online gaming segment – the Novomatic Interactive area of the G2E booth will be packed with the latest innovations and developments for this currently fastest growing segment of the international gaming industry. The Novomatic Interactive Group of companies now under the Greentube aegis is a leading provider and operator of online, mobile and social gaming services in only markets with a clearly defined legal framework in Europe, the U.S. and Australasia.

Another important presentation will be that of Novomatic Lottery Solutions (NLS), a sector in which the Group has made huge strides. Key members of the NLS team will be on hand in Las Vegas to present and discuss the latest developments and innovations.