Interactive
Georgia – Crystalbet unveils exclusive GVC Gaming Suite
By Phil - 4 June 2018
GVC has launched a comprehensive suite of casino content on Crystalbet, the fully-licensed Georgian sports betting and gaming brand in which GVC acquired a 51% stake on 13 April 2018.
The move marks the first milestone in integrating GVC’s proprietary and licensed content into Crystalbet’s product line-up.
Crystalbet’s customers will now have access to over 150 games from suppliers such as NetEnt and Yggdrasil as well as around 15 titles developed by GVC’s in-house studio and available exclusively through the Group’s proprietary platform. The games include a broad range of slots and table games, including progressive jackpot slots, offering multimillion-euro prizes. The content will be offered across multiple channels, including PC, web and mobile.
GVC is also working with the Crystalbet management team to integrate its market-leading CRM tools and knowhow, helping the brand to further improve customer acquisition and retention. Additional product from GVC’s portfolio will be introduced throughout the year including live dealer games and further content that GVC licences from other leading third-party suppliers.
The launch comes on the back of GVC’s recent trading update that reported Crystalbet’s outstanding performance in the year-to-date, with wagers up by 45% year-on-year and NGR, up by 83 per cent.
Shay Segev GVC’s Co-Chief Operating Officer said: “We are delighted to have integrated GVC’s gaming content with Crystalbet in such a short space of time since the acquisition. Georgian customers will now have access to a hugely expanded range of games which we believe is by far the broadest and best in the market.”
Koba Giglemiani, CEO of Crystalbet added: “The support that GVC have provided Crystalbet since we began working together has already had a hugely positive impact on our business. The benefits we are seeing, even at the earliest stages of our integration, makes us extremely excited about the future. We are looking forward to progressing the integration and offering our customers the very best online gaming experience.”
