Interactive
Germany – Game Lounge expands into Germany and UK through acquisition
By Phil - 22 August 2016
The leading affiliate network Game Lounge has signed an agreement to acquire the assets of the respected affiliate company Interclick Limited for a price of $1.5m.
Interclick Limited has been active within the German and UK markets for the past 14 years and Game Lounge acquires more than 40 domains and affiliate accounts through the acquisition.
In addition to incremental earnings, the acquisition will further strengthen Game Lounge’s position within the affiliate segment and take the step into the large German and UK markets, which are currently growing rapidly.
The acquisition is fully financed through cash by Game Lounge operations and is expected to increase revenue with approximately €1.3m and EBITDA figures by more than €1m annually. The deal is expected to generate ROI in less than 18 months. The acquisition will be integrated into Game Lounge’s existing operations and create new external affiliate-income and also support the Cherry brands.
Jonas Cederholm, CEO of Game Lounge, commented: “We are very happy to have reached an agreement with Interclick Limited, a company that has a long experience of affiliation. Both the German and UK markets are large and growing rapidly. The acquisition of the Interclick assets further accelerates our strategy and expansion beyond Scandinavia, and will be a beneficial contribution from day one.”
Fredrik Burvall, CEO of Cherry, commented: “The acquisition of the domains puts Cherry and Game Lounge in a stronger position in the affiliate sector, especially within the German and UK markets. We have been very pleased with the performance of Game Lounge so far, and this acquisition is very much in line with Cherry’s expansion plans. The affiliate market is an important part of the online gaming industry and Cherry continues to strengthen its online business with this acquisition.”
