The Gauselmann Group has agreed a sponsorship deal with Düsseldorfer EG that will see its betting brand XTiP Sports Betting appear on the ICE hockey teams shirts nest season.
The logo of the subsidiary XTiP will be present on both home and away jerseys. In addition, XTiP will advertise on television-relevant gangs, LED panels and a Bullykreis at games of the Dusseldorf EG.
Paul Gauselmann, CEO and founder of the Gauselmann Group, said: “The Düsseldorf-based company is a strong brand in the German sports landscape. As part of our partnership with the sports city of Dusseldorf, DEG naturally takes on a particularly important position.”
Stefan Adam, Managing Director of DEG Eishockey GmbH, said: “It is a special pleasure for us that we were able to win over XTiP, a well-known and well-established company, as a partner for us. The fact that the partnership was designed for the long term is a strong sign and motivates us once again immensely. The commitment of the Gauselmann Group under the umbrella of the sports city of Dusseldorf also goes beyond the connection with DEG . The fact that an internationally positioned company engages so intensively and comprehensively in the sport of our city is extraordinary and deserves the highest recognition. ”
Mathias Dahms, Managing Director of XTiP Sports Betting, added: “We have been involved in sports sponsoring for many years now and are pleased that we are now even more present in ice hockey with its fast, intense and often spectacular game. We are sure that in the years to come the club, the fans and us will have an equally fruitful and successful cooperation. ”
The partnership has a term of 10 years.
Gauselmann has also secured a deal for the naming rights of the football stadium in Düsseldorf with Merkur Spielarena expected to be the chosen name. Local media has said the cost of the naming rights for the stadium is €3.75m annually.