Supplier News
Gibraltar – Novomatic’s Casino Admiral deploys TraffGen’s inproperty marketing platform
By Phil - 25 July 2016
TraffGen has announced that Novomatic’s Casino Admiral property in Gibraltar has deployed its Hub Pro marketing platform.
Casino Admiral will use TraffGen’s system to replace & enhance all marketing & inproperty reporting, marketing tools and player development management. Additionally, Casino Admiral will be the first European installation of TraffGen’s PromoBeacon player tracking & engagement product that will provide realtime player tracking inside & outside the casino, whilst enabling players to redeem loyalty points anywhere in the casino.
Stuart Kirkpatrick, General Manager, Casino Admiral Gibraltar commented: “TraffGen’s product is the first marketing platform that enables us to manage all marketing & player development campaigns from a single place. The unified view of our players will enable us to improve our marketing effectiveness and ROI on spend.”
Casino Admiral will be the first European casino to implement a fully holistic marketing system and is the first step as Novomatic expands its use of TraffGen’s products in Europe.
Andy CarasAltas, TraffGen CEO said: “Working with such a unique casino as Admiral is a great first step in our expansion outside our core US casino market, into Europe. A true convergence environment, it is a perfect casino to make the most of the Hub Pro platform and of TraffGen’s marketing services team. We are proud to now have business in Europe, NAmerica, Asia & Africa and to establish ourselves as the convergence marketing market leader.”
