Supplier News
Greece – AbZorba Games surpasses 3m downloads
By Phil - 13 January 2014
Mobile social games publisher AbZorba Games rounded off its record year 2013 by reaching the landmark of 3 million installs across all its casino titles.
Helped by its world-leading Multiplayer Live Blackjack21 on Android app, which totalled more than 1.3m installs and bolstered by over 270 days retention, AbZorba enjoyed exponential growth over the last 12 months and hit the 3m mark in late December. The company took just three months to get from 2m to 3m installs, with all the Hub of Fun Casino titles and multiplayer cross-promotional games helping AbZorba record a successful second year.
“To see such remarkable growth in 2013 is testament to our focus on highly entertaining casino games, robust in-house technology and our exceptional gaming platform” Andrew Hughes, AbZorba Games CEO said, adding “Partnerships with companies like Tango have proved a winning strategy as we leverage our leading B2C content with exceptional brands. In 2014 we seek the next Tango.”
AbZorba’s B2B partnerships have contributed to a stellar year and the strategic mobile entertainment partnership with Tango has been a particular highlight with Blackjack Live for Tango hitting the top spot for casino games in the iOS App Store USA back in August.
Renato Iwersen, VP Partnerships at Tango.me added: “AbZorba is our model partner with 3 very successful games on our platform reaching the coveted number one and number four in iTunes Casino Games together.”
AbZorba is not slowing up in 2014. December 2013 was a record month in a record year and January 2014 is already beating targets, so the team is planning for even greater B2C and B2B success in 2014 and beyond.
