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ICE – Ainsworth continues momentum into ICE Totally Gaming

By - 3 February 2017

Ainsworth Game Technology will showcase several innovative new cabinets at the ICE 2017.

These products continue the momentum Ainsworth have from the new cabinet debut, executive appointment, opening of the brand-new 291,000sq.ft. North American headquarters in Las Vegas, new facilities for the Latin America division, Novomatic integration, successful acquisition of Nova Technologies to online growth.

Ainsworth recently introduced its new A600 cabinet line, incorporating the company’s deep and long-standing knowledge into an exciting new product for its casino partners.

The A600 takes existing Ainsworth technology to the next level with larger game screens, dynamic lighting effects and a state-of-the-art LCD touchscreen button deck. At ICE, a new line of link progressives and Multi-game packages will be shown on the A600 or A600 Slant Top that complement the wide variety of products developed for the region. This further demonstrating the company’s commitment to a long-term pipeline of successful content.

“We believe the A600 can be a game changer,” said Ainsworth President – North America, Mike Dreitzer. “The early feedback from customers has been tremendous and the new game content can truly take Ainsworth to the next level. Our game library has grown and with upgraded hardware capabilities we can offer customers entirely new possibilities for their casino floors.”

While being focused on supreme engineering and best-in-class reliability, the A600 includes the high-end graphics, high-resolution screens, and interactive button decks that are expected by today’s casino operators and slots players. Two 24-inch screen and game-driven lighting effects enable players to experience Ainsworth’s world-renown games in an entirely new way on the A600.
Taking centre stage will be Ainsworth’s stunning A640 cabinet. The A640 will be displayed with Rumble Rumble Bear , Fortune Rhino plus a range of licensed content including King Kong City , King Kong Skull Island , Three Amigos Ride Again.

The stunning A640 features optimal viewing on 40-inch high-definition LCD game screen and an attractive design creating powerful game experiences with eye-catching game art. The cabinet comes standard with a touchscreen LCD button deck with a mechanical “bash button” to combine the ease of new technology with the excitement of traditional slot play. Plus, an optional 27-inch LCD topper will attract players across busy casino floors.

Late November 2016, Ainsworth announced Kieran Power will be joining Ainsworth as the new Chief Technology Officer. “We are excited to welcome Kieran to our team” said Ainsworth’s CEO, Danny Gladstone in announcing the addition of Power. “Kieran will lead our technology resources, assume responsibility for delivering the Novomatic technology synergies and develop and accelerate our pipeline of new games and hardware. Keiran brings a combination of proven technology, technical and legal skills, as well as a deserved reputation for being a highly effective gaming executive.”
Now to the most significant event of FY16 and a relationship that can shape Ainsworth’s future. On June 27 2016, shareholder approval was granted for Len to sell 172 million shares to Novomatic AG. “On behalf of my fellow directors, management and staff we are delighted to welcome Novomatic to Ainsworth as a prospective majority shareholder. Other regulatory approvals and the licensing process are proceeding well to enable the completion of this transaction,” noted Gladstone.

Novomatic is a highly regarded and successful international gaming company with an extensive library of games and technologies. There are undoubtedly significant synergies that can be developed through this relationship. Ainsworth has already made progress in exploring their game library and cooperating in the key North American market. “We look forward to making further progress on these fronts in FY17 and delivering these synergies to the benefit of all shareholders. With Novomatic we are in a stronger position to compete effectively across all markets,” added Gladstone.

Local, state and federal American officials joined Ainsworth executives including Executive Director Len Ainsworth, CEO Danny Gladstone, President-North America Mike Dreitzer and President-Latin America Miguel Cuadros for a ribbon-cutting ceremony of the grand opening of Ainsworth’s 290,000-square-foot North American headquarters in Las Vegas on 30th September, 2016.

Located along the 215 Beltway near South Jones Boulevard in the valley’s emerging gaming-technology corridor, the $40 million 291,000-square-foot facility — includes office, warehouse and manufacturing space. It dwarfs the company’s former 45,000-square-foot facility near Decatur Boulevard and Badura Avenue.

Ainsworth’s Executive Director, Len Ainsworth mentioned “We’ve been growing over the past few years in North America and There was a need for space for faster manufacturing and a need to house additional game developers, tech folk, engineers and other very highly skilled workers. We have a great future in this industry and the building is symbolic of that growth.”

Australia-based Ainsworth is the fifth-largest gaming manufacturer in the US and derives almost 40 percent of its revenues from its North American business, which was up 34 percent on a revenue basis year on year in fiscal 2016.

Ainsworth Latin America division increased its presence with the recent construction of new commercial offices and distribution center, thus enhancing its activities in Latin America. The recent acquisition joins a comprehensive plan that aims to support and diversifying the business models for all the existing locations in Argentina and Peru, Mexico and Colombia.
In the eight months since Ainsworth completed the acquisition of Nova Technologies, the company has seen rapid growth in Class II markets.

“We have completed the acquisition and the integration of nova, so Class II presents a tremendous opportunity. We’re growing so Class II route in leaps and bounds and on that side of the business we have four cabinets – the A560 , A560 Wideboy, Atlas 100 and A560 SL upwards of 30 titles on the nova side and another 15 and growing on the Ainsworth side.”

Looking to build on that the company recently secured a partnership with video games developer Bandai Namco to use its well-known characters and brands in Ainsworth slots, bringing together casino-style machine gaming with the worlds of arcade, console, mobile and video game technology.

“This convergence of casino and video game developers will help us create innovative branded content and gaming entertainment for a new generation,” said Ainsworth’s General manager of online and social casinos, Jason Lim. Now to add to Ainsworth’s incredibly successful foundation, Ainsworth are expanding their portfolio utilizing Ainsworth’s new US game design studio alongside third-party designers like Lightning Box games in Australia.

Online and mobile gaming is an integral part of Ainsworth’s expansion in the global gaming industry. Ainsworth has made further progress with the launch of its second social casino, King Spin Slots. This is available now in the Google Play store and Apple’s iTunes alongside Players Paradise Slots app.
Releases of Ainsworth’s latest land based casino titles are also live in Europe and the UK through our real money gaming platform partners: NYX Gaming Group, iSoftbet and Microgaming.

Ainsworth is aiming to be the first slots provider to release games in land based casino’s, real money gaming and social casinos simultaneously by the end of 2017.

Jason Lim, General Manager of Online said, “We are seeing significant and rapid growth in the online gaming sector, particularly across the social casino space on mobile. Ainsworth is looking to capitalize on this with new innovative slot content that is focused on player engagement and a rewarding experience.”

Throughout FY17 Ainsworth will be focused on continuing to build a stronger, more diversified and profitable global gaming and technology Group. “All across the world for Ainsworth, you’re going to see tremendous steps forward with game content and the game library, and that’s going to be really displayed at ICE.”

“We feel we have the momentum,” said Gladstone, “and this show is a great place for us to showcase and continue that.”

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