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ICE – Atrient looking to power rewards with PowerKiosk

By - 2 February 2018

Atrient will be at ICE showing its PowerKiosk solution which has been such a huge hit at venues stateside such as MGM’s National Harbour, Casino del Sol and Treasure Bay.

PowerKiosk is an extensible workflow engine designed to provide operators with the ability to reward players in new and exciting ways.

A spokesperson said: “In addition to offering promotions, PowerKiosk can also be used as a self-service tool for account management, allowing your guests to spend less time at the player’s club line and more time gaming. One of the most powerful and unique features of PowerKiosk over any other industry solution is the scalability and flexibility of our system. PowerKiosk is designed to allow new and unique promotional rules to be inherited by the system. PowerKiosk integrates directly to your patron management system. It currently integrates with patron management systems developed by Aristocrat, Bally Technologies, IGT and Konami. Through our professional services team, we are also able to develop custom interfaces to other systems.”

“It has several modules that are managed through its control panel. Our solution allows operators to deploy modules that are most important to them. Through our control panel operators can quickly update content ensuring current and relevant information is displayed in a consistent and branded manner.”

Last year was perhaps most notable for the success the company achieved with MGM at its National Harbour casino complex.
As of July 2017, Atrient SignUp kiosks had been live for seven months at MGM National Harbour and have provided simplistic, differentiating, and efficient methods for maximizing the conversion of patrons into returning M life Rewards members. Since the grand opening, over 150,000 enrollments have been processed through MGM National Harbour’s SignUp kiosks which account for 55 per cent of the completed enrollments to date. In addition, SignUp kiosks have processed over 121,000 card reprints, accounting for nearly 78 per cent of reprints.

MGM said: “The kiosks have assisted in handling large volumes of enrollments and reprints since our grand opening in December. The expediency and efficiency has eradicated long lines and provided new and returning players ease of access to M Life Rewards. This makes for a great experience for all of our customers.”

As MGM National Harbour transitions to steady state operations, the focus of the Marketing team has transitioned to offering promotions through the M life Rewards (Promotional) kiosks. MGM National Harbour currently operates 14 M life Rewards kiosks on the property which are tightly integrated with the casino management, patron management and slot concierge systems. Leveraging promotions offered through the M life Rewards kiosks, MGM National Harbour has realised significant dividends in player acquisition, player retention, and player optimisation. For example, in April of 2017, MGM National Harbour launched its inaugural promotional program through the M life Rewards kiosk in collaboration with Atrient. The program, “Scratch it Rich”, ran from April 10th – May 29th and was similar to promotions offer through by many regional competitors whom offer physical scratchers patrons. However, through the use of the Atrient M life Rewards kiosks, MGM National Harbour offer the promotion as an exclusively virtual experience. By using this approach, guests received a more differentiating and personalised experience, with the added benefit of MGM staff being able to measure and track patron engagement.

“One of the great things about the M life Rewards kiosks is that they enable us to understand the engagement of our players and who is participating in promotions. By better understanding engagement, we are able to provide more targeted and differentiating experience for all of our patrons,” the casino operator added.

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