Interactive

ICE – Betradar formalises deal with All India Gaming Federation

At this year’s ICE Total Gaming, the All India Gaming Federation (AIGF) and Betradar formalised their relationship, committing to understand, explore opportunities and network across India around sports betting and gaming.

The AIGF, which is focused on assembling a group of responsible and credible stakeholders to help the country navigate towards an open and transparent betting and gaming sector, will work closely with Betradar to drive improved awareness and understanding, exploring various platforms, channels and initiatives.

Speaking about the new commitment, AIGF CEO Roland Landers underlined: “The sports betting world is a patchwork of unique frameworks, set ups, priorities and conditions. Our objectives require us to pool information and perspectives from all of these, especially those from the developed markets, in order to help us set out the strongest and safest proposition for the Indian market. Betradar works with 600 sports betting operators around the world, as well as various national regulators and law enforcement agencies. They are uniquely placed to give us a broad, deep and clear view on global sports betting and help us achieve our objectives.”

Lorenzo Caci, Betradar Director Business Development and Strategic Partnerships added: “We are honoured to work with the All India Gaming Federation. They are an organisation that underscores India’s desire to explore the opportunities, but do so patiently, strategically and effectively. India has the potential to be a truly exciting market, with so many hugely pasionate sports fans. Their faith in our experience, our perspective and our commitment to helping India do it right is much appreciated and we look forward to working together over the coming months and years.”