Interactive

ICE – Comtrade demonstrating the virtues of iCore

By Phil - 29 January 2016

For the eighth time, Comtrade Gaming, an independent gaming technology provider, will be exhibiting at ICE.

Constantly developing open gaming platforms and professional services to both the online and land based gaming sector, they have a lot to show.

The company’s iCore, a market leading enterprise gaming platform, allows operators to differentiate their offering by taking complete control of the player experience in the real time. Offering new automated sports book bonusing and operator-driven gamification of loyalty across all products, iCore is as smart and easy to use as ever.

Not only player engagement, back office experience is also very important to Comtrade Gaming. For the ICE, an innovative, more user friendly GUI will be introduced.

Combining the gCore, the platform that allows quick game development and the WebGL and HTML5 technology, Comtrade Gaming can engage your players through bonousing games, such as dice throwing and free spins.

On the land-based side, their sCore is connecting the EGM terminals to a central server, from where they can be monitored and configured in real time. This year a new and improved auditor and player tracking app will be shown.

It will be highlighting its work with Genting, Genting Alderney, a UK online casino operator. Comtrade Gaming`s iCore Enterprise Gaming Platform immediately allowed Genting a multi supplier, multichannel offering all via a seamless central wallet. Since Genting had been running an established online operation, they wanted to prevent potential risks and do the transition to a new platform with as little impact on the players as possible. Comtrade Gaming opted for a staged migration approach.

The migration was carried out in three phases. First, iCore was launched with a new brand, Genting Games, which was targeted as a reactivation campaign for all dormant players on their flagship brand, Genting Casino. After securing that the platform was running as intended, the poker players were migrated. Finally, all remaining players have been moved to Comtrade Gaming`s iCore, which took over the Genting Casino brand, and shut down the previous system.
Multiple providers have been integrated along the process and in order to ensure a transparent operation, iCore uses a central wallet. This means that every player uses only one cash balance for all products, which enables that every player action is recorded in iCore in real-time, giving Genting a single view of all player activities across different products and high granularity of data which feeds marketing automation, cross-sell, and customer service. All result in better player experience.

The central wallet also simplifies the operation by managing all aspects of an online gaming operations from one system across multiple suppliers in real time, giving the effect of a single vendor platform. Central reporting and business intelligence is also a huge benefit.

“When we started this process, we were looking for a company that could offer a solution that would be right for Genting Alderney today, and Genting Group globally in the future. We required an experienced company with a robust and scalable online gaming platform and the ability to customise it to our specific requirements. Comtrade Gaming quickly demonstrated that they could offer that and much more,” said Peter Nolan, Managing Director Genting Alderney.

To learn more visit www.comtradegaming.com