Interactive

ICE – Digitain set to showcase Edit My Bet at ICE

By Phil - 25 January 2018

Multi-channel sports betting and casino platform provider Digitain will be showing its wide range of creative betting features at ICE.

These include the Edit My Bet function which allows players to reselect their accumulator bets). Recent deals with the likes of PokerDom (diversifying the offering of Russia’s biggest poker network with a leading sportsbook) means that Digitain will be driving this timely conversation at ICE together with its industry peers.

Digitain has grown its footprint across Europe, central Asia and Africa over the past year, with its cutting-edge sportsbook platform (offering odds on 65 different sports, 7,500 leagues, and more than 3,000 betting markets) leading the march.

Sports betting, of course, will be one of the hot topics at ExCeL London from 6-8 February, with next year’s football World Cup in Russia set to shine the spotlight on flexible sportsbook innovation and in-play capacity.

Suren Khachatryan, Digitain CEO, said: “It’s an exciting time for us to be returning to London. With so much pivotal development already behind us, we now look forward to growing our brand and relationships in synergy with that progress.

“We’ve taken some bold steps on sportsbook this year – and have a breakthrough mobile sportsbook app to showcase at ICE, alongside new odds-display and EPOS systems too. Partnering with some of the brightest games developers on the casino side has also been particularly pleasing.