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ICE – ICE 2018 boasting more exhibitors and more products than ever

By - 4 February 2018

The importance of ICE London to all sections of the international gaming industry has been underlined following confirmation that the 2018 edition (February 6 to 8, ExCeL London, UK) will host 411 regulators from 65 jurisdictions.

Clarion Gaming, Managing Director, Kate Chambers, who has overseen the development of ICE London into the most important gaming event in the world, said: “We are delighted to host so many regulators from such a wide geographical reach which stretches from Argentina to Australia, Bulgaria to Brazil and Ukraine to the United States. What we have with ICE London is a globally respected brand that has relevance to all elements in the gaming space, comprising gaming innovators, operators, media, trade bodies, consultants and governmental organisations including regulators. Those regulators who attend ICE have the best opportunity of the year to see the international industry in a single venue, experience the latest technological advances and network with colleagues from different jurisdictions, as well as take the temperature of the business.”

Sir Alan Budd, whose Gambling Review Report (2001) provided the foundation for current British gambling legislation, will provide the keynote ahead of the ICE Annual Regulators Luncheon. Sir Alan, who was a founding member of the Bank of England’s Monetary Policy Committee and former senior economic advisor to HM Treasury, will provide his unparalleled insight and analysis in a live interview with Dan Waugh of international strategic gambling consultancy, Regulus Partners.

The jurisdictions represented by regulators attending ICE are: Aland Islands, Argentina, Australia, Austria, Belgium, Bosnia & Herzegovina, Brazil, Bulgaria, Cambodia, Canada, Croatia, Curacao, Cyprus, Democratic Republic of the Congo, Denmark, Estonia, Finland, France, Germany, Ghana, Gibraltar, Greece, Guernsey, Hong Kong, Iceland, Isle of Man, Israel, Italy, Jamaica, Jersey, Latvia, Liberia, Liechtenstein, Lithuania, Macedonia, Malta, Mauritius, Morocco, Mozambique, Netherlands, New Zealand, Nigeria, Norway, Panama, Philippines, Poland, Portugal, Romania, Russian Federation, Rwanda, San Marino, Seychelles, Singapore, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Tanzania, Turkey, Uganda, Ukraine, United Kingdom and the United States.

Visitor data released by Clarion Gaming shows that the show is tracking above last year’s event, with pre-registration figures up four per cent year-on-year.

Kate Chambers added: “We have once again increased the marketing investment behind ICE London and I’m pleased to confirm that the pre-registration figure, recorded one week ahead of ICE London going live, is four per cent up on the same stage in 2017.”

She added: “Pre-registration is a relatively crude metric. It provides an indication of how many people the campaign has connected with and is an indication of what the final audited attendance could be, rather than constituting a hard and fast prediction. However, we remain cautiously optimistic that ICE London will retain its status as the world’s most popular and international business-to-business event for all sectors of the international gaming industry.”

Following considerable success at last year’s show, the daily ICE Live blog returns to ICE London for 2018 with an enhanced scope for visitors following encouraging data and positive feedback. The online resource highlights hot topics, key features, exhibitors, speakers and a wealth of up-to-date information for visitors keen to stay switched-on to the world’s most international business-to-business gaming event.

Dan Stone, Senior Marketing Manager, Clarion Gaming, explained: “While we have a range of tools at the event to help attendees navigate ICE London, we found that visitors wanted a little more. The ICE Live blog has already been receiving steady page views in the lead up to the show and will continue to run throughout the duration to give our audience a one-stop-shop of the latest developments from the show floor.”

In 2017, the ICE Live blog recorded a 50 per cent increase in page views year-on-year with 4,764 users, a 15 per cent increase from 2016, hailing from various countries across the globe. Commenting on the blog’s growth, Stone added: “With ICE London being more of a gathering than a standard event, the ICE Live blog is an extension of this, helping our audience to get up to speed before the doors open and to provide a more relaxed route to planning attendance. This year, we’ll be posting more than ever before and covering just about everything at ICE – from breaking news, product launches, speaker updates, anniversaries, special events, features and more – providing a focal point for the industry to learn not just from the exhibitors and content, but from each other.”

Clarion has also confirmed the ICE Live blog will be used during the show to announce major events at the exhibition including ICE VOX headliners, Pitch ICE information and the Consumer Protection Zone, a new high profile feature introduced to the show floor at this year’s ICE London.

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