Interactive

ICE – Playtech to present Business Intelligence Technology

Playtech will be presenting its Business Intelligence Technology (BIT) at ICE 2015 and is confident it will provide new and existing licensees with superior innovation for their next stage of growth.

This unique data-driven, business intelligence marketing technology, exclusive to Playtech, is designed to significantly enhance licensee revenues by increasing player experience and lifetime value.

A spokesperson said: “We firmly believe that our BIT software will revolutionise the way operators run their businesses and consumers experience gameplay. Our approach is, and continues to be, centred on the continual development of best-of-breed gambling products, content and services, built upon strong partnerships with more than 120 licensees.

“We have the most comprehensive content library of more than 500 of the world’s most popular titles including leading in-house and branded games and the broadest selection of products across all distribution channels – online, mobile and retail – all supported by a best-in-class back-end platform, enhanced by sophisticated marketing solutions.,” the spokesperson added. “We also pride ourselves on being a ‘mobile first’ business with more than 350 mobile developers across the world. We have the widest-ranging product suite in the market, fully integrated into a broad cross-platform offering; our state-of-the-art information management solution (IMS) enables players to play online, on mobile and on retail server-based gambling terminals through a single account and wallet. In preparation for one of the most challenging, competitive and compelling periods in our industry Playtech has invested heavily in innovation and developed the latest, cutting-edge business intelligence technology in order to power next generation licensees.”