Interactive

ICE – Quickspin to launch Second Strike

By Phil - 29 January 2016

Swedish slots supplier Quickspin will showcase a host of new games at ICE, such as Second Strike, as well as its exciting promotional tools.

Second Strike is the company’s first volatile 10 line game, taking inspiration from the classic fruit machines with a modern twist. It includes a feature which adds symbols to the reels if the outer wheel marker stops on the symbol from any initiating line win.

CEO Daniel Lindberg said: “This time last year we went into ICE on the back of signing some significant deals with operators including Ladbrokes, William Hill, Paddy Power, Vera&John, and The Rational Group. That gave us the confidence to have meetings with a host of others at ExCeL, safe in the knowledge that our gaming content was popular with some of the biggest brands. I’m delighted to say that many of those conversations bore fruit in 2015 too. As well as Unibet, we signed contracts with BetVictor, LeoVegas, and Mr Green to strengthen our position in not only the UK market but the Nordics too.

“Just as significantly, we entered a strategic partnership Relax Gaming in March which gave us the opportunity to offer our own casino platform. This meant we could integrate our games directly with operators rather than being reliant on third parties,” he added. “It also meant we could now satisfy the very high demand for content a lot faster and more easily, which has given a tremendous shot in the arm to the commercial side of the business and morale too.”

“The new platform meant a host of new games reached their intended audiences much quicker during 2015. Games like Illuminous, Crystal Queen, and Razortooth have been very popular, while the success of little gems like Hidden Valley have even surprised us. These slots have just been joined by Second Strike, our first volatile 10 line game. For this we took inspiration from the classic fruit machines of our youth, giving it a modern twist with a Second Strike feature which adds symbols to the reels if the outer wheel marker stops on the symbol from any initiating line win.

“I’m sure these games will attract operators to our stand (N3-312) at ICE. But they are also a perfect place to showcase our brand new promotional tools. These really help casinos to differentiate their offering and reward customer loyalty, which in turn will boost those all-important retention rates. We can now offer free rounds to players with up to six different bet options. This means rewards can be tailored appropriately, taking away the need to give blanket 20 cent free spins to customers who might normally play two Euros a spin.

“We’ve also developed a feature trigger which allows players to experience the free spin bonus round on any of our slots for free. Operators chose which customers are eligible, on what game, and to what stake. These are features that revolve around what a player wants rather than what the out-of-date software of some suppliers allows them to do.”