Operator News

ICE – TransAct to exhibit alongside Suzo-Happ

By Phil - 27 January 2015

TransAct Technologies is inviting ICE Totally Gaming 2015 attendees to Ask Us How TransAct’s Epicentral software increases casino revenues by enabling operators to deliver real time promotions and bonus offers to their players, direct from the slot machine or electronic table game.

TransAct will exhibit with Suzo-Happ, following the recent expansion of the companies’ strategic relationship to include all European territories. TransAct’s products and solutions will be displayed at ICE Totally Gaming 2015 on Stand N4-110 at the ExCeL London Exhibition Center in London, England from February 3-5, 2015.

Tracey Chernay, Senior VP of Global Casino, Gaming and Lottery for TransAct Technologies, commented, “Suzo-Happ has demonstrated a keen ability to understand the power of our products – from the innovative Epicentral promotion and bonusing software system to our industry-leading Epic printers – and share that message with customers around the globe. We are ready to bring that message to ICE with Suzo-Happ and share it with Europe’s leading gaming operators.”

Epicentral is the gaming industry’s only enterprise-level solution that allows casino marketing teams to deliver targeted coupons and bonuses to players directly at the electronic gaming device, in real-time at the click of a button. Epicentral has consistently delivered proven, meaningful performance in ongoing floor-wide marketing operations. Installed at 11 casinos and across over 10,500 electronic gaming machines, customers are reporting significant results such as a 46 per cent average increase in slot handle the evening of a coupon-drawing promotion, a 100 per cent increase in lower-tier player average daily theoretical (ADT) and a 37 per cent increase in weekday afternoon slot handle.

Epicentral works in conjunction with TransAct’s award-winning Epic 950 printer, whose proven reliability has made it the ticket-in/ticket-out (“TITO”) casino printing solution of choice as demonstrated by its installation on over 500,000 slot machines worldwide. By eliminating player/ticket interference through its TicketBurst™ technology, the Epic 950 seamlessly prints promotions and bonus offers directly to players at the gaming machine while they are playing.

In addition to Epicentral and the Epic 950, TransAct will also display the Epic 880, a compact printer for all types of gaming machines (including amusement with prizes, skill with prizes and video lottery terminals), and the Epic 430, a printer whose easy- to-configure modular design makes it the ideal choice for casino operators’ customer self-service kiosks.

Harald Wagemaker, Executive Vice President of Sales and Marketing for Suzo-Happ, added: “Our key business goal is to seek out and partner with companies who share our passion for the gaming industry and whose products provide tangible benefits for customers. Our expanded distribution agreement with TransAct is an excellent example of this philosophy and we are delighted to partner with them to bring their unique Epicentral solution and best-in-class Epic casino printers to our diverse, global customer base. The entire Suzo-Happ team is excited to showcase this close relationship at ICE and delighted to welcome TransAct’s products to our booth.”