Interactive
Israel – Optimove doubles revenue and user base in 2014
By Phil - 14 April 2015
Optimove (www.optimove.com), a provider of automated retention marketing solutions, has announced that from 2013 to 2014 the company doubled both its revenue and the number of active users on its platform.
Optimove’s number of clients increased 89 per cent to 150, while it ended 2014 with 65 employees, 60 per cent more than it had at the start of the year.
“New marketing technologies are becoming integral to the success of consumer-centric companies of all sizes, across a large number of verticals. We are proud to play an important role in helping those companies embrace this new era of customer marketing,” said Pini Yakuel, founder and CEO of Optimove. “Since laying the initial groundwork in 2010, we are now well positioned to lead the automated retention marketing field. Our 100% year-over-year growth is testament to the strength of our team and the hard work they’ve invested to get us to where we are today.”
Optimove’s retention automation platform delivered more than 670m marketing messages to over 31.6m unique customers on behalf of leading brands, including Zynga, Outbrain, Caesar’s Interactive Entertainment, Nelly, 888 and many others. The most-used message delivery channel was email (with approximately 211m emails sent), followed by Facebook (113.5m ad impressions), in-platform (9.4m notices), SMS (6.5m messages) and mobile push (3.4m notifications).
In 2015, Optimove plans to continue its rapid expansion with a particular focus on the US and UK markets. It will hire aggressively in all departments of the company, while devoting additional resources to its R&D and product development initiatives. The company recently announced the opening of a new UK office, managed by Digital River’s former global vice president, Richard Mitchell. It also hired Joel Lesher from ExactTarget to grow the company’s retail business in the United States.
Mr. Yakuel added: “We look forward to another great year in 2015 as we continue to educate the market on the importance of capitalising on one’s existing customers, while becoming the ultimate end-to-end retention marketing solution.”
