Interactive
Italy – Betclic to launch Inspired’s Virtuals in Italy
By Phil - 8 April 2015
Inspired has signed a contract with Italian operator Betclic Everest Group, which runs the Betclic.it website.
Betclic Everest Group will launch Inspired’s Virtuals online in Italy via two feeds. Betclic will have access to Inspired’s full library of 11 premium virtual games – the most innovative and engaging games on the market.
Betclic-Everest Group operates in Italy with a broad online gaming offering: sports betting, casino, live casino and poker and in the coming months, virtual bets, which should contribute to the dynamism of activity. Betclic-Everest Group is partner of the football club Fiorentina and is represented in Italy by the famous coach, Arrigo Sacchi.
Francesco Postiglione, Head of Italy at Betclic Everest Group, declares “Virtual betting is an important addition to our current sportsbook and gaming offers. We believe this high quality product will be in line with our Italian customer expectations.”
Inspired currently supplies circa. 95 per cent of the land-based, online and mobile Virtual Sports market in Italy. From a standing start, Inspired’s next-generation Virtuals content and technology has supported the development of a €1billion p.a. market in Italy in just one year. Its Virtuals are now available to Italian players in over 7,000 betting venues and on all of the main websites.
Vitaliano Casalone, Presidente of Inspired Italia, said: “We are delighted to confirm Betclic as Inspired’s 15th virtual customer in Italy. The Italian market is a strategic priority for Inspired – our leadership is a result of significant investment into understanding the preferences of the Italian player and developing premium, immersive and engaging games that are the best on the market.”
