Interactive
Italy – Pariplay enters Italian iGaming Market with StarCasinò.it
By Phil - 29 June 2018
Pariplay has entered the Italian iGaming market by supplying Italian online casino brand StarCasinò.it, which is part of Betsson Group’s brand portfolio.
Already active in multiple global gaming markets and regions, including the U.K., Germany, Scandinavia and Belgium, Pariplay is strongly focused in 2018 on expanding the presence of its portfolio of games in Western Europe. The company’s entry into the regulated Italian market forms an integral part of its broader European strategy.
Pariplay’s milestone move into the Italian gaming space follows the integration of a range of branded and original casino content with Betsson Group’s Italy-facing StarCasinò, which is licensed by AMSS, the Italian Gambling Authority. Atari Asteroids, Atari Star Raiders, Valiant Entertainment’s Bloodshot, and Sharknado are among the initial Pariplay branded video slots set to be made available, while original slots such as Froots will also be enjoyed by Italian players.
As part of its ongoing focus on Italy and the wider European market, additional Pariplay casino titles will integrate with StarCasinò over the remainder of 2018. These include original video slots such as Chitty Bang, Wild Cherry, Chang’e – Goddess of the Moon, and Jack in the Box.
Richard Mintz, Commercial and Marketing Director at Pariplay, said: “Europe is an important market focus for us. We’re therefore very excited for our games to be available for the first time in Italy, one of the region’s core jurisdictions. Our partnership with leading Italian online casino brand Star Casino marks a milestone for us as a company, and a first step in establishing our content’s presence among Italian players.”
Fabio Denegri, Casino Manager at StarCasinò, said, “Italian online casino players enjoy very sophisticated games with cutting-edge features and functionality. Given the high quality of Pariplay’s video slots, we feel that their content is the perfect fit for our current customers and new players as we grow our brand. We look forward to building an enduring long-term partnership with Pariplay in the Italian market.”
