Interactive

Italy – Yggdrasil to enter Italy in Q2

By Phil - 19 January 2017

Yggdrasil Gaming has begun the process of certifying its games and platform in compliance with Italian technical requirements, with 11 of the supplier’s popular titles initially set to go live in the market in Q2 2017.

Among the games being prepared for operators in Italy are Dark Joker Rizes, Vikings Go Wild and Holmes and the Stolen Stones.

Operators will enjoy access to Yggdrasil’s revolutionary collection of in-game promotional tools, BOOST, taking gamification to the next level, as well as the game-changing social sharing tool, BRAG.
With Italian operators continuing to innovate on the mobile channel, they will also appreciate Yggdrasil’s HTML5 iSENSE 2.0 platform, which allows for seamless integrations and simultaneous releases on mobile and desktop.

It will be the first time Yggdrasil’s games have been available in Italy, bringing unique titles and promotional concepts to the market for the first time.

Entering the Italian market will see Yggdrasil further expand its geographical reach, this time in one of Europe’s most impressively performing jurisdictions.

The move also underlines Yggdrasil’s commitment to regulated markets, having already received licences in Gibraltar, the United Kingdom, Romania and Malta.

Fredrik Elmqvist, CEO at Yggdrasil Gaming, said: “It is about time Yggdrasil crossed the Rubicon as Italy is one of the most exciting and fastest-growing markets in gaming. We already had a number of Tier 1 operators on our books who were active in Italy, so it really was a no-brainer to enter ourselves. We are delighted that Yggdrasil will have a presence in this exciting jurisdiction, and we are already in negotiations with some major operators. We hope to meet more at ENADA Primavera in Rimini in March, and plan to vitalize the Italian market further with proven titles and promotional concepts.”