Operator News
Japan – MGM to be title sponsor of MLB’s Opening Series in Tokyo
By Phil - 27 February 2019
Major League Baseball players playing in the Opening Series in Tokyo, Japan, between the Oakland Athletics and Seattle Mariners, will play with sponsorship on their shirts from MGM Resorts who will be the title sponsor of the series.
The AL West rivals open the 2019 Championship Season with a two-game set March 20 to 21 at the Tokyo Dome.
As a new league partner, the 2019 MGM MLB Opening Series will be MGM Resorts’ first major marketing activation around an MLB event. MGM plans to activate at fan-facing events outside the ballpark, while also having its logo on a jersey patch on the Athletics’ right sleeve during the Opening Series.
“We are very excited to partner with MLB and the MLBPA to deliver a one-of-a-kind fan experience that celebrates baseball in Japan,” said MGM Resorts Chairman and CEO Jim Murren. “We look forward to giving fans a unique experience to participate in baseball activities in and out of the Tokyo Dome.”
“In just a few months as partners, MGM Resorts has really embraced this relationship and expanded their presence in the league,” said Noah Garden, MLB Executive Vice President, Commerce. “MGM Resorts will have a great opportunity to engage with and experience the extraordinary passion of baseball fans in Japan. We’re excited to have our new partners become such a significant part of our games in Tokyo.”
“With this relationship, MGM is reinforcing the depth of its interest in baseball. We’re delighted to welcome them as partners for this event, and our players look forward to working together more directly in ways that maximize fan interest,” said Timothy Slavin, President, MLB Players, Inc..
