Dafabet International has now launched its sports betting platform in the Kenyan market in what the company said is ‘an important milestone for the company’s global expansion.’
Louis Watts, Director of Retail and Regional operations, said: “We are looking to expand throughout the African continent and it was important that our first initiative was to establish a major presence in Kenya – a market that is a mature and respected; is sport betting savvy, and continues to be a growing sports betting market, thus giving us the stable base from which to grow.”
Dafabet will be offering its Kenyan customers the opportunity to place bets on over 30 international sports through SMS, Mobile and Desktop. Dafabet’s offering will include continuous live streaming of sports including daily live UK Greyhound racing, as well as a choice of the best virtual sports currently on offer.
Dafabet will also be offering customers cash-out, allowing players to cash-out their bet anytime; and In-play betting allowing players to bet during the game right up to the last moment made possible by a state-of-the-art ‘match-tracker’ feature.
“What is important to note is that Dafabet in Kenya is not a distant, offshore entity operating into the market. From Day 1 Dafabet Kenya will be local; its product offering will be tailored to the needs of Kenyan customers and most importantly the business will be run, operated and expanded and developed by local Kenyan staff,” added Mr Watts.
Dafabet currently sponsors four professional football clubs in the UK with its name printed on the shirts of Sunderland and Burnley in the English Premier League, Blackburn Rovers in the English Championship and Celtic in the Scottish Premiership.