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Kenya – Supabet247 ready to expand

By - 14 February 2017

Following its partnership with BtoBet, the most recent entrant in Kenya, Supabet247 has said it is ready to expand from Kenya to several countries in Africa.

Supabet247’s Head of ICT Nigel Quadros said: “We are very pleased to be partnering with BtoBet in the launch of our brand. I firmly believe in BtoBet’s futuristic technology and in the high quality of its products that perfectly fit our needs.”

“We have just launched our new campaign through radio, tv, social media, local newspapers and we have reached more than 50,000 users in few days,” he added. “In the perspective to capture the attention of a wider number of players, especially young users, we are also planning to propose our offer in local languages. We are extremely pleased at the speed and support of BtoBet in helping us launch with a wide variety of markets on offer.”

Today, we are the second brand, after the market leader, offering USSD in additional to existing SMS and Web Channels – and looking forward to mobile with native app. We have centralized our roll out in Kenya, but our future aim is to transform our brand into a Pan African brand.”

BtoBet’s Chairman Alessandro Fried added: “We are very proud to support Supabet247 as a partner in Kenya and to provide our technology and solutions, to increase the company’s revenues. The growing number of gamblers and the spread of mobile in Kenya – and in Africa in general – is indicating the need to adopt a suitable platform and fitting software to have a greatest insight into players’ data and behaviour to drive and manage the gaming business in the most efficient way.”

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