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Malta – Betsoft reaches new casinos through content agreement with Groove Gaming
By Phil - 30 April 2018
Betsoft Gaming has extended its reach in key European markets, signing a comprehensive content deal with casino consultants Groove Gaming.
The agreement is all-encompassing: Groove Gaming will add every game from the Slots3 series, along with the complete collection of Betsoft’s table games, to its library of more than a thousand titles.
Based in Malta, Groove Gaming unites a team of experienced gaming professionals with a carefully-chosen list of clients, who they support in launching, maintaining, and growing new online casinos. The company’s services are extensive, covering payment processing, fraud protection, risk management, regulatory compliance, business intelligence, affiliate promotion, customer service, and more.
The cornerstone of Groove Gaming’s offer, however, is content. Its consultants are constantly curating a portfolio of high-profile games, which is then made available to clients as a prebuilt library from which they choose the right regionally-compliant titles for their players.
Miguel Micallef, Account Manager, said: “New casinos need to distinguish themselves with the right mix of perennially popular classics, and new, trending titles. Groove Gaming has made this process easy, building up a treasure trove of compelling content that Betsoft is proud to be a part of. Our Slots3 series is packed with both player favourites and new, exciting experiences that, together, will help new casinos to stand out from the crowd.”
Groove Gaming’s services and content are currently geared towards European clients, but the company is also targeting expansion into Africa and Asia, as well as looking to capitalise on other emerging opportunities.
Operations Manager Yahale Meltzer, added: “At Groove Gaming, we have extensive experience of spotting trends. We also know quality when we see it, and Betsoft’s impressive array of content will give our already-diverse portfolio a decisive edge. For our clients, this agreement means a huge number of new, innovative games will be made available for seamless integration – helping them to attract and retain players in a competitive market.”
