Operator News
Malta – Dragonara’s collaboration with Poker Travel Israel to attract 5,000 players
By Phil - 25 March 2014
Maltese operator Dragonara Gaming Limited is benefiting from a deal with Poker Travel Israel, one of the leading international poker group travel operators, through which poker and casino players from Israel and Central Europe are visiting the Dragonara Casino.
The collaboration between Dragonara and Poker Travel started earlier last year and has already seen 100s of players from Israel visiting Malta, especially during the tourism shoulder months. The collaboration will now be extended for players from central Europe as special ‘travel’ packages have been negotiated with various local hotel establishments.
Lior Markov, CEO of Poker Travel, said: “In our cooperation with Dragonara Casino we have found the company to be hard-working and possessing the right attitude to deliver results in this highly competitive market. Dragonara Casino has a positive vision for the Casino sector in Malta and have great initiatives to transform Malta into one of the leading Poker destinations in Europe,” Markov said.
Dragonara Casino will be entertaining approximately 5,000 poker and casino players from Israel and Central Europe per year, creating 16,000 bed nights in the process.
Franco de Gabriele, Business Development Director at Dragonara Casino, said: “We are very pleased to have concluded this collaboration agreement with one of the fastest growing International Poker Events company. We are working closely with Poker Travel to devise a marketing programme in Israel that will allow us to create the right level of awareness for the project. We are also extremely motivated to launch this initiative that will boost the tourism sector in Malta, especially during the shoulder months of the year. We have delivered some very good results in the past months and look forward to bigger events in the future.”
Dragonara Casino is upping the ante in its efforts to attract the best poker events on the island having announced earlier in the year that the casino will be hosting Dealer EM in September 2014 and the Deep Stakes Poker Tour in November 2014 on top of its in-house international tournaments; the Dragonara Poker Open.
