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Malta – Viral launches Free Spin Shop

By - 7 November 2016

Viral, the licensed white label multi-channel casino and betting solutions provider, has launched the world’s first Free Spin Shop for enhanced player engagement.

Online shopping and playing casinos are two of the internet’s most favourite activities as we head towards the traditional Christmas shopping season. Viral has merged these two habits and created a ‘Free Spin Shop.’ On entering the shop, the player can browse the available games and free spins and select their favourite games with up to 500 free spins.

Daniel Eriksson CEO of Viral said: “We have spent considerable time talking to players and understanding their behaviour. The development of the Free Spin Shop was a direct result of those player focus groups. The shop provides a stronger engagement and retention tool, which is all configurable from the back office, coupled with a presentation shopping style UI that is familiar with the largest percentage of the online population. We already are seeing strong player feedback as the LuckyCasino brand has been the first to go-live with the Free Spin Shop.”

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