Yggdrasil Gaming has launched a new business initiative that will engage, work with and support mutually beneficial partnerships between the supplier and other gaming entrepreneurs and businesses.
Yggdrasil Dragons will give its new partners access to Yggdrasil Gaming’s world-class technical framework, robust licensing structure, large operator networks and talent teams, as well as direct funding when necessary.
The idea behind the initiative is to allow entrepreneurs and gaming businesses with new and exciting ideas to access Yggdrasil’s vast resources, experience, and knowledge to ensure their proposition goes on to be a big success.
Yggdrasil Dragons will consider any business proposal, but is mainly interested in those that will enable Yggdrasil to enter new markets and product verticals, as well as gaining access to innovative technologies and tools that will enhance the player experience. Of major interest are both live and social products and technologies.
Fredrik Elmqvist, CEO at Yggdrasil Gaming, said: “The online gambling industry is fiercely competitive, and we often see individuals and businesses with great ideas fall by the wayside simply because they don’t have access to the right support and assistance to get their proposition off the ground.
“Over the years, Yggdrasil Gaming has built a solid and successful business that includes a powerful technical framework, licensing capabilities in markets all over the world, and a team of talented and amazing professionals that continue to drive us forward. We want to open this up to other entrepreneurs and gaming firms to help them achieve their goals,” he added. “We see this as being mutually beneficial. Our partners can tap into our resources and experience, and in turn we gain access to new game verticals, products, features, tools and ideas. We believe this is an efficient and effective strategy to grow the Yggdrasil business without having to acquire companies and take on the risks that come with M&A.