Interactive

New Zealand – New Zealand Racing Board launches sportsbook with Scientific Games

Scientific Games has cemented its relationship with the New Zealand Racing Board by launching its sportsbook powered by the company’s OpenBet technology.

Now live and available to punters through the New Zealand TAB, the sportsbook lets punters place bets across mobile and digital platforms powered by SG Digital’s OpenBet sports betting technology. The new sportsbook built on OpenBet’s new modular technology solutions that also powers SG Digital’s U.S. customers is amplified with player account management capabilities, sophisticated feeds aggregation system and latest user experience technology. Integrating with NZRB’s retail and pools operations and enabling enhanced features such as Cashout, improved In-Play and fewer suspensions, TAB punters will now have access to a modern and fully featured sportsbook, rich with betting opportunities.

Keith O’Loughlin, SVP Sportsbook at SG Digital, said: “The New Zealand Racing Board fully understands their punters, so they know the value of Scientific Games’ user insight-driven experiences built on a reliable and stable platform. We’re proud to support them with our OpenBet technology and create a revolutionary product for punters in the market via a front-end player experience built on the latest technology also available to our U.S. customers.”

John Allen, CEO of New Zealand Racing Board, said: “This is the most ambitious and technically complex project our organization has ever undertaken, and together with SG Digital, we’ve delivered a sophisticated, world class betting experience for our customers. Our new OpenBet platform has the proven capability to deliver real benefits to our customers and, importantly, enable us to deliver increased returns to the racing and sport industry in New Zealand.”