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Nigeria – Betradar’s Live Channel enters Nigerian sports betting market

By - 5 December 2014

Betrader has launched its Live Channel product with Nigerian bookmaker 1960Bet who will roll out the Live Channel Retail across 5,000 stores by using a local satellite distribution provider.

It will implement the Live Channel Online into its sports betting website 1960bet.ng.

In addition, 1960Bet has also signed up for Betradar’s Managed Trading Services, a new business concept that allows sports betting operators to externalise their labour intensive risk and liability management to Betradar’s proven industry expertise. Combined with the live streaming services Live Channel Retail and Live Channel Online, 1960Bet is strengthening its live betting offering significantly in retail outlets and on their website, to provide their clients with a new level of entertainment and bet-stimulation.

1960Bet CEO, Dotun Ajegbile said: “We at 1960Bet have had a strong and trusting relationship with Betradar since we launched in 2012, and the quality of their services have gone a long way in driving the growth of 1960Bet. We now look forward to taking advantage of the growing interest in live betting by rolling out the Betradar Live Channel in 5,000 of our 1960Bet shops and agents. Together with this, we have entrusted our day to day risk-management to the Betradar Managed Trading Services, and we are confident this is a great step forward in securing our future growth in the market.”

Sportradar’s Sales Director for the African region Gregory Parsons added: “We are very pleased to see the Betradar Live Channel make its first entry into the Nigerian market with 1960Bet. We expect live betting to begin to gather significantly more traction in Africa in the very near future, particularly in Nigeria. 1960Bet will be looking to capitalize on this great opportunity by leveraging local satellite distribution technology to make rapid and significant in-roads into the market. Through the Betradar Managed Trading Services, we will now offer even more of a comprehensive range of meaningful, and growth-driving, services to 1960Bet and together we are very excited about what the future holds.”

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