Interactive
Spain – Betsson buys into Spanish online sector
By Phil - 6 March 2017
Betsson has entered the Spanish gaming market by buying the locally licensed online gaming operator Premier Casino for €3m.
The online gaming market in Spain is growing fast, primarily in the casino segment.
Premier Casino is a pure-play casino operator, but also holds General licenses for sports betting and other games online. The operator has 260,000 registered customers.
The acquisition has no material impact on Betsson’s short-term financials, but enables long-term profitable growth in the Spanish market. Betsson is also considering launching more brands under the licenses in accordance with its multi-brand strategy.
“Spain is one of Europe’s largest gaming markets and especially casino is growing fast. Betsson’s strategy of building and running locally strong casino brands, for example in the UK and Italy, makes me confident that we will build leading brands also in Spain. This acquisition is in line with Betsson’s ambition to increase the share of locally regulated revenue,” said Ulrik Bengtsson, CEO and President of Betsson AB.
