Playtech has launched its shared liquidity poker network in France and Spain.
Partnering with Betclic and Unibet in France, and Bet365, Betfair, Casino Barcelona and Sportium in Spain, Playtech’s network becomes the first B2B poker network across the two territories, which both represent major regulated poker markets.
The network significantly boosts marketing and revenue potential for operators across France and Spain, including through larger-scale cross-territory network partnerships and promotions. It will also significantly expand on the offering for players in both markets, with greater guaranteed prize pools and an increased array of cash game tables.
The introduction of the first B2B Poker network since the industry-wide shared liquidity agreement across France, Spain, Italy and Portugal, confirmed last year, highlights Playtech’s continued strength in regulated markets.
Shimon Akad, COO, Playtech, said: “Sharing liquidity across major European markets represents a huge opportunity for the industry. This is a significant move forward for us, our operators and our players. The presence of six key operators as launch partners highlights the opportunities that exist, while also giving encouraging signs towards the future direction of the network. This move further reinforces Playtech’s position as a leader in regulated markets, as well as our continued commitment to poker.”
The shared liquidity agreement also includes the potential for the further activity in Portugal and Italy, enabling additional operators to join the network in the future and offering excellent potential to attract more players.
Playtech Poker software is currently licensed in ten different European markets, with over 35,000 players concurrently live across its industry-leading iPoker network at peak times. Shared liquidity across France and Spain for the relevant operators applies to multi-table tournaments, cash games, Sit ‘N’ Go and Twister tournaments.