Interactive
Sweden – Mr Green sees revenue increase of 14 per cent
By Phil - 7 November 2016
Mr Green has reported that a ‘broadened product range, a growing number of customers and a stronger market position outside the Nordic region’ has led to a revenue increase in the third quarter of 14 per cent to SEK 229.9m. (€23.2m)
The operator saw its total number of active customers increase by 39 per cent, with deposits also up 21 per cent. Revenue generated by mobile products contributed 43.3 per cent of the company’s revenue total.
EBITDA before non-recurring items did fall compared to the prior year quarter, dropping 57.5 per cent to SEK 17.4m due to increased betting duties and higher marketing costs.
Mr Green CEO Per Norman said: “During the period we continued to work intensively on implementing our new business strategy, which we call Mr Green 2.0. The business strategy is built on five cornerstones: brand, user experience, product offering, geographical expansion and being the leading player in Green Gaming (responsible gaming). I am happy and proud of what our organisation has achieved in such a short space of time and look forward to our journey of change towards continued growth and increased profitability.”
