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Sweden – NetEnt launches Live Sports Roulette for the World Cup
By Phil - 8 June 2018
NetEnt has unveiled its newest technological innovation in live casino with the creation of Live Sports Roulette to help operators keep players at the heart of the action during the World Cup.
This immersive live football experience allows players to keep up with scores and real time updates, while enjoying live roulette. Dealers will comment on the World Cup games with the live sports feed showing a summary of on-going game statistics, group tables and scheduled games.
The Live Sports Roulette is a truly engaging gaming experience available on both mobile and desktop, enabling players to closely follow the World Cup as never seen before.
During the World Cup tournament, NetEnt will be accompanying the release alongside a new promotion, Goal Smash Roulette. The competition is comprised of two parts, daily bonus giveaways and prize draws with a total prize pool of €75,000.
Henrik Fagerlund, Chief Product Officer of NetEnt, said: “Live Sports Roulette offers a truly immersive football experience, while players enjoy our live games. With the World Cup just around the corner, it’s the perfect opportunity to introduce Goal Smash Roulette, giving players a chance to win daily prizes as well as staying on top of all the action during the tournament.”
The Live Sports Roulette and Goal Smash Roulette promotions will be available to all operators on an opt-in basis during the World Cup and is integrated seamlessly for participating NetEnt Live customers.
After the World Cup, the technology will be available for Roulette and for any type of event. Operators will be able to include it in their exclusive stream, giving them an opportunity to engage any target group by displaying events, tournaments, contests or similar, to tap into the interests of their players.
Goal Smash Roulette will run between 00:00 on June 14 until 23:59 on July 15, 2018.
The company has also released a Sports Betting Widget which utilises unique streaming technology and content management tools to create a seamless gaming experience, where operators can offer live odds on any sport, match or marketplace on any NetEnt Live game table.
Stoiximan has become the first operator to sign up to Sports Betting Widget, in time for this year’s FIFA World Cup, with others set to follow. Stoiximan will offer both pre and in-play odds, which the player can bet on while enjoying the live casino experience.
Henrik Fagerlund, Chief Product Officer of NetEnt, said: “This is a product unlike anything the market has seen before and we are releasing it at a very exciting time, with the start of the World Cup only a few weeks away. Sports Betting Widget offers a new type of cross-sell opportunity, as operators will not have to worry about missing out on sports-betting revenue while gaining revenue on other products, as players can use both simultaneously.”
Ioannis Kalambokis, Head of Casino from Stoiximan says: “We always want to offer the ultimate User Experience to our members. That’s why we worked closely with NetEnt in order to create an innovative way of combining Sports Betting with Live Casino. With Sports Betting Widget our members can now play our live casino games without worrying about missing out on in-play betting during the World Cup action.”
The Sports Betting Widget is another viable application of the Chroma key technology and it follows the release of NetEnt’s Live Sports Roulette, which allows players to keep up to date with scores and real-time updates during World Cup matches while playing Live Roulette, with dealers commenting on the action.
