Interactive

Sweden – SBTech to provide sports betting for Cherry

By Phil - 10 December 2014

Award-winning supplier SBTech has announced a new partnership that will provide their innovative turnkey sports-betting solution to Cherry, a Swedish company which specialises in online casinos and lotteries.

The deal will allow Cherry’s popular brands – CherryCasino.com, EuroSlots.com, SpilleAutomater.com, NorgesSpill.com and NordicSlots.com – to offer an industry-leading sportsbook tailored specifically for the Scandinavian, Nordic and European markets in which they have generated significant success.
The tailored sportsbook solution will include live betting on more than 18,000 monthly events, access to innovative new bet types such as the newly developed Fast Markets (allowing bettors to predict what will happen in the next 1 or 5 minutes of a live match, for fast betting and settling), and all across web, mobile and the latest tablet-specific platform, SBTech Touch.

This will enable Cherry to penetrate further into their markets, using their existing success to broaden their reach to include sports-betting enthusiasts. Costs are also kept low thanks to the professional risk management and trading services offered as part of SBTech’s turnkey sports-betting solution.

Cherry Malta’s Managing Director, Marius Andersen is thrilled at the new partnership. He said: “As a trusted public company we have conducted an intensive period of due diligence on different providers. SBTech have built a solid reputation in their field, positioning themselves at the forefront of the industry and consistently releasing new and innovative solutions to keep the punters happy. So they were an obvious choice for us as we look to increase our reach into our current markets and we’re excited to see the results.”

SBTech CEO, Itai Zak is equally pleased. He said: “We’re delighted to have Cherry on board. They are hugely successful in online gaming in their markets and we’re confident that we can lead them to even greater success with our innovative sports-betting solution.”