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Sweden – Svenska Spel rolls out customer ID card

By - 18 November 2013

Svenska Spel, the Swedish state-run gambling operator, has rolled out compulsory customer ID cards to be used for all aspects of gambling accept within Casino Cosmopol and physical lottery tickets.

The move comes as the Swedish operator looks to tighten problem gambling, fraud and money laundering. Svenska Spel’s Chief Executive Officer, Lennart Käll, said: “We are convinced that a mandatory customer card is an important part of a more consistent and clear approach to responsible gaming, and that it will lead to the development of a healthy and secure gaming market. The use of our customer card enables us to provide an extended service to the customer, with new features such as information about their gambling history, setting limits with regard to time and money, and suspension from all gaming products and platforms at the Svenska Spel. It also allows us to be more proactive in customer relations and enables us to initiate dialogue with those customers who perhaps gamble too much.”

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