Interactive
Sweden – Yggdrasil agrees Gaming Innovation Group deal
By Phil - 5 December 2016
Yggdrasil Gaming has reached an agreement with Gaming Innovation Group to provide the operator with its full suite of video slots.
Yggdrasil’s portfolio of industry-leading games will be rolled-out across the operator’s B2C sites, including its flagship online casino and sportsbook, Guts.com and Rizk.com.
The operator will also gain access to Yggdrasil’s collection of in-game promotional tools, BOOST™, including the recently-launched Missions feature, as well as the social sharing tool BRAG.
Fredrik Elmqvist, CEO at Yggdrasil Gaming, said: “We are thrilled to have joined forces with Gaming Innovation Group. Their deal to acquire Betit has made them one of the fastest growing and largest operators in Scandinavia, and it’s a major boon for us to be able to put our content in the hands of their players.
“We have rolled out some fantastic new games in recent months that we believe have really moved the needle. We remain committed to delivering our partners the best content on the market, and look forward to working more closely with GiG, particularly when it comes to gamification as it is an area where we are both excelling.”
Robin Reed, CEO at Gaming Innovation Group, said: “iGamingCloud is seeking to interconnect the entire iGaming industry. We are one step further with the inclusion of Yggdrasil’s impressive portfolio of games which will now be offered to the entire client eco-system of IGC.
“More so, we are impressed with their innovation trajectory, and the passion the Yggdrasil team is exuberating. We are thrilled to have agreed terms. Both companies are now working flat out on the integration, and are looking forward to launching the games in December.”
Yggdrasil’s portfolio contains a wide range of popular casino games, including: Bicicleta, Double Dragons, Seasons, Vikings Go Berzerk, progressive jackpot Joker Millions, and Nirvana.
The slots are backed up by Yggdrasil’s collection of in-game promotional tools, BOOST, which is designed to increase engagement and retention.
